- 課程詳情
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課程介紹
地鐵里，馬路上，咖啡廳，沙發(fā)上，每個(gè)人都在看手機(jī)，有沒有那么一些人，在看你的產(chǎn)品？
在網(wǎng)絡(luò)資訊爆炸的現(xiàn)代，如果互聯(lián)網(wǎng)上還沒有你的產(chǎn)品，那每一秒都在錯(cuò)失曝光。如何選擇適合的社交平臺(tái)投放廣告？從了解平臺(tái)特點(diǎn)開始。
Key Facts
If social media were countries :1.Facebook ,2.China , 7.Linkedin. 8 USA
Over 50% of population is under 30 years
2/3 of videos will be watched online ,2/3 companies will invest in videos marketing-Youtube
Every 2 second new member join LinkedIn
7200 per hour, 172800 per day , 5,356,800 per month , 65 million per year
Fastest segment in Twitter are GRANDPARENTS
GOODBYE 4Ps –Product ,Price , Place ,Promotion
Hello Cs of Digital –Creating , Curating , Connecting and Culture
What’s Cs Of Digital?
Creating: Create outstanding content that engages people and keeps them coming back for more.
Curating: Curate the outstanding content from other people or sources.
Culture: By the time you create and curate outstanding and exceptional content from you and other people consistently, it becomes a culture for you and it acquires its own unique identity.
Connection: Depending on your audience, your primary focus should look back to #1, the Customer to understand where they spend their time, what Content would be helpful and in what Context do they expect to receive it. Then pick the channels most relevant to them...
